Privacy Policy

1. 1. Information we collect
2. 2. How we use information
3. 3. SMS messaging and opt-out
4. 4. How we share information
5. 5. Payments
6. 6. Cookies and analytics
7. 7. Retention
8. 8. Your rights and choices
9. 9. Security
10. 10. Children
11. 11. Changes to this policy
12. 12. Contact

1. Information we collect

From contractors (clients and prospective clients)

• Booking and contact data. When you book a call, our scheduling provider collects your name, business name, email, phone number, and any notes you enter. We receive that information.
• Onboarding data. Your service territory, the trades you perform, your preferred lead-delivery channel, and business details such as licensing information you choose to share.
• Account and billing data. Your name, email, and billing status. Your payment card details are collected and stored by our payment processor, Whop, and never touch HomeForge Leads' servers.
• Correspondence. Emails, texts, and call notes between you and us, including replacement requests.

From homeowners

• Outreach list data. Property address, owner name, and phone number, obtained from public records and licensed data providers, used to send outreach messages within a contractor's territory.
• SMS conversation data. The content of text messages you exchange with us, including the home-improvement work you describe, whether you own the property, your interest in being contacted, and any opt-out request.
• Carrier metadata. Message timestamps and delivery status supplied by our SMS provider.

From all visitors

• Technical and analytics data. IP address, browser type, device type, pages viewed, referring page, and approximate location derived from IP, collected through server logs and any analytics tool we use.

2. How we use information

• To run SMS outreach to homeowners and hold two-way conversations about home-improvement work.
• To determine whether a homeowner's stated interest qualifies as a lead, and to forward the homeowner's contact details and stated interest to one contractor who serves that territory and trade.
• To onboard contractors, deliver leads, process replacement requests, and bill for qualified leads.
• To respond to your questions and send service-related messages.
• To maintain opt-out and suppression lists so that people who ask not to be contacted are not contacted again.
• To secure, maintain, and improve our website and services, and to understand how the site is used.
• To comply with law and enforce our Service Terms and Terms of Use.

We do not sell personal information, and we do not use it for third-party advertising.

3. SMS messaging and opt-out

We send text messages to homeowners about home-improvement services in their area and hold conversations with those who reply. Message and data rates may apply. Message frequency varies with the conversation.

We honour opt-outs promptly and keep the opted-out number on an internal suppression list so it is not messaged again. We conduct outreach in our own name, not on behalf of any contractor. If your details have been forwarded to a contractor before you opt out, that contractor may still contact you about the work you expressed interest in; you can ask them directly to stop, and you can tell us so we can note it on our side.

4. How we share information

We share personal information only as described here:

• With one contractor. When a homeowner qualifies as a lead, we forward their name, phone number, property address, requested service, and a summary of the conversation to a single contractor serving that territory. Contractors agree in our Service Terms to use that information only to contact the homeowner about the requested work and not to resell it.
• Service providers (processors). Companies that help us operate, under contracts that restrict their use of the data: Whop (payments), our SMS platform and the wireless carriers that transmit messages, our scheduling provider, email and spreadsheet tools used for lead delivery, website hosting and content delivery, and analytics tools.
• Data providers. We receive homeowner list data from public records and licensed providers; we do not send conversation content back to them.
• Legal and safety. When required by law, subpoena, or court order, or when necessary to protect the rights, property, or safety of HomeForge Leads, our clients, homeowners, or the public.
• Business transfers. If HomeForge Leads is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to this policy.

5. Payments

Contractor payments are processed by Whop. When you place a card on file, you enter it directly into Whop's checkout. Whop's collection and use of your payment information is governed by Whop's own privacy policy. HomeForge Leads receives confirmation of payment status, the last four digits of the card, and billing contact details, but never the full card number or security code.

6. Cookies and analytics

Our website uses only the cookies and local storage strictly necessary to operate, plus any analytics tool we may enable to measure page views and site performance. Analytics data is aggregated and does not identify you by name. You can block cookies in your browser settings; the site will continue to work. We do not respond to "Do Not Track" signals because there is no common standard, but we do not track you across other sites.

Booking calls are handled by a third-party scheduling widget on its own domain, which may set its own cookies under its own privacy policy.

7. Retention

• Contractor account and billing records: for the life of the relationship and up to 7 years afterwards to satisfy tax, accounting, and dispute-resolution requirements.
• SMS conversation data: for up to 4 years, so that we can demonstrate the basis for a lead, honour opt-outs, and respond to any dispute or legal request. Conversation content for people who never replied is kept only as long as needed for delivery reporting.
• Opt-out and suppression records: indefinitely, because we need them to keep honouring the request.
• Server logs and analytics: up to 24 months.

We delete or anonymise data when it is no longer needed for these purposes.

8. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to opt out of the sale or sharing of personal information. We do not sell personal information. To exercise any right, email support@homeforgeleads.com from the address or phone number associated with your data, or include enough detail for us to verify your identity. We will respond within the time required by applicable law, generally within 45 days. We will not discriminate against you for exercising your rights.

Homeowners can stop text messages at any time by replying STOP (see Section 3). Contractors can update onboarding details or close their account by emailing us.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including access controls, encrypted connections, and reputable processors. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we learn of a breach affecting your personal information, we will notify you as required by law.

10. Children

Our services are for businesses and adult homeowners. We do not knowingly collect personal information from anyone under 18. If you believe we have, contact us and we will delete it.

11. Changes to this policy

We may update this policy from time to time. We will post the revised version at https://homeforgeleads.com/privacy with a new "Last updated" date, and, for material changes affecting contractors, notify clients by email. Continued use of the site or services after the change takes effect means you accept the updated policy.

12. Contact

HomeForge Leads
Email: support@homeforgeleads.com

Use this address for privacy questions, data requests, opt-out confirmation, and any complaint about our messaging.